NewTake card payments with a QR code

Bookings, jobs and payments, all in one app.

Whether you cut hair, fit kitchens or cater office lunches, Serve takes care of the bookings, quotes, invoices and payments. One simple app for UK businesses, so you can get your evenings back.

  • 7-day free trial
  • Nothing taken during your trial
  • Cancel anytime
Nathan Brooks, barber in Croydon, at work

Nathan Brooks
Barber, Croydon

Walk-in queue
Live
Walk-ins, sorted.
Jamal Thompson

Beard trim

Next
Ryan O'Connor

Skin fade

2nd
Dev Mistry

Cut & style

3rd
100k+
customers managed
400+
UK businesses use Serve
£5M+
payments processed
< 1 day
UK-based support replies
Loved & Trusted By
Dave Whitfield
Whitfield Roofing LtdStoke-on-Trent
Nadia Chowdhury
Nadia's Beauty LoungeLuton
Kofi Boateng
Iron Yard Gym LtdLeeds
Sian Morgan
Morgan's BakehouseSwansea
Vikram Joshi
Joshi LocksmithsLeicester
Ellie Hart
Nails by EllieBrighton
Andre Williams
AW Mobile ValetingBristol
Zara Khan
Zara Khan Hair StudioBradford
Callum Fraser
Fraser Electrical LtdAberdeen
Wei Zhang
Zhang's Kitchen CateringLiverpool
Bernadette O'Reilly
O'Reilly Cleaning ServicesCoventry
Samuel Okoro
Samuel Okoro PhotographySouth London
Karen Lloyd
Pampered Paws GroomingCardiff
Amir Rahimi
Rahimi's BarbersGlasgow
Jess Thornton
Salt Yoga StudioBrighton
Mohammed Iqbal
Iqbal Plumbing & Heating LtdBirmingham
Gemma Rowe
Gemma Rowe FlowersNorwich
Tony Marsh
Marsh Garden ServicesCanterbury
Precious Moyo
Braids by PreciousCroydon
Piotr Kowalski
PK Build & Extensions LtdSouthampton
Anjali Mehta
Mehta Consulting LtdMilton Keynes
Jordan Ellis
Ellis PTManchester
Margaret Doyle
Doyle AlterationsNewcastle
Owen Price
Price Window CleaningWrexham
Nathan Brooks
Nathan BrooksCroydon
Liam Carter
Liam CarterNorthampton
Lucy Ashworth
Lucy AshworthHarrogate
Dave Whitfield
Whitfield Roofing LtdStoke-on-Trent
Nadia Chowdhury
Nadia's Beauty LoungeLuton
Kofi Boateng
Iron Yard Gym LtdLeeds
Sian Morgan
Morgan's BakehouseSwansea
Vikram Joshi
Joshi LocksmithsLeicester
Ellie Hart
Nails by EllieBrighton
Andre Williams
AW Mobile ValetingBristol
Zara Khan
Zara Khan Hair StudioBradford
Callum Fraser
Fraser Electrical LtdAberdeen
Wei Zhang
Zhang's Kitchen CateringLiverpool
Bernadette O'Reilly
O'Reilly Cleaning ServicesCoventry
Samuel Okoro
Samuel Okoro PhotographySouth London
Karen Lloyd
Pampered Paws GroomingCardiff
Amir Rahimi
Rahimi's BarbersGlasgow
Jess Thornton
Salt Yoga StudioBrighton
Mohammed Iqbal
Iqbal Plumbing & Heating LtdBirmingham
Gemma Rowe
Gemma Rowe FlowersNorwich
Tony Marsh
Marsh Garden ServicesCanterbury
Precious Moyo
Braids by PreciousCroydon
Piotr Kowalski
PK Build & Extensions LtdSouthampton
Anjali Mehta
Mehta Consulting LtdMilton Keynes
Jordan Ellis
Ellis PTManchester
Margaret Doyle
Doyle AlterationsNewcastle
Owen Price
Price Window CleaningWrexham
Nathan Brooks
Nathan BrooksCroydon
Liam Carter
Liam CarterNorthampton
Lucy Ashworth
Lucy AshworthHarrogate

Reduce your admin by,
5 hours every week guaranteed.

Most business owners spend hours every week on admin that should take minutes. Chasing payments, managing bookings, tracking expenses, the list never ends. Serve puts it all in one place.

7-day free trial • Nothing taken until it ends

Stressed business owner overwhelmed by admin

Everything your business runs on. Take bookings, get paid and know your numbers, so you get your evenings back.

Take card payments anywhere, by QR code, payment link or over the phone, with Apple Pay and Google Pay built in. No card machine, no chasing cash.

The Chair Co

Thu 11:30

£25.00

Skin fade with Marcus

Apple PayGoogle PayCard
Pay £25.00
QR codesPayment linksCard over the phone
Take card payments anywhere, by QR code, payment link or over the phone, with Apple Pay and Google Pay built in. No card machine, no chasing cash.

No-shows still pay. Take a deposit when they book and charge your no-show fee to their saved card.Beauty businesses lose almost 7% of monthly revenue to no-shows. (Fresha, 2026)

Sophie Clarke

Sophie Clarke

Cut & colour · Sat 10:00 · £85

Card saved

Booked online · Mon 18:04

Your cancellation policy

Free to cancel up to 24 hours before. No-shows are charged £25.

No-shows still pay. Take a deposit when they book and charge your no-show fee to their saved card.

Open for bookings at midnight. Customers book and pay on your own page while you sleep.52% of appointments are booked outside working hours. (Treatwell, 2026)

Monday 13 October

23:42

Serve

23:42

New booking · £95 paid

Amy R · Deep clean · Tue 15:30

Open for bookings at midnight. Customers book and pay on your own page while you sleep.

Get paid on time. Turn a quote into an invoice in one tap, with a pay-by-card link built in.61% of small firms say late payment is holding them back. (FSB, 2025)

Wilson Catering

Invoice #1042 · due 14 days

Quote accepted
Canapés for 60£540.00
Serving staff × 2£180.00
Travel£40.00
Total£760.00

One tap from accepted quote to invoice.

Get paid on time. Turn a quote into an invoice in one tap, with a pay-by-card link built in.

Get your evenings back. Plan every job from first enquiry to final payment, instead of doing paperwork at 10pm.Owners spend 11 hours a week on admin. (Amex SME Barometer, 2026)

Enquiry

2
R. O'Connor

R. O'Connor

Boiler service

£340

L. Walsh

L. Walsh

Leak diagnosis

Booked

2
K. Mensah

K. Mensah

Bathroom fit

Paid

3
B. Taylor

B. Taylor

Radiator swap

Today · 3 jobs · 2 visits · £840 booked

Get your evenings back. Plan every job from first enquiry to final payment, instead of doing paperwork at 10pm.

Every enquiry in one inbox. Emails, texts and bookings, matched to the right customer and answered between jobs.

AllUnread · 2Bookings
Hannah Price

Hannah Price

2m

Can we move Tuesday to 2pm?

Dev Mistry

Dev Mistry

18m

Quote looks great, go ahead

Jamal Thompson

Jamal Thompson

1h

Booked: Full groom, Thu 09:00

Grace Okafor

Grace Okafor

3h

Invoice paid, thank you!

Every enquiry in one inbox. Emails, texts and bookings, matched to the right customer and answered between jobs.

Know what you've made. See your profit every week, not once a year, with expenses, receipts and sync to Xero and QuickBooks.38% of owners don't know if they're profitable month to month. (Xero, 2025)

September

+18% vs Aug

Income

£12,480

Expenses

£3,215

Profit

£9,265

Synced · 2 min ago

Know what you've made. See your profit every week, not once a year, with expenses, receipts and sync to Xero and QuickBooks.

Never double-book. Two-way sync with Google, Outlook and Apple calendars keeps one diary.

Thursday 16

Synced both ways
09:00

Boiler service · J. Patel

Booked on Serve

11:00

School run

From Google · hidden from customers

12:00

Leak diagnosis · L. Reid

Booked on Serve

14:00

Dentist

From Outlook · hidden from customers

Never double-book. Two-way sync with Google, Outlook and Apple calendars keeps one diary.

Your customers, no commission. Your own website and booking page, so every repeat booking is yours.

thechairco.co.uk
A barber mid-cut with a client in the chair

The Chair Co

4.9 · Bristol

Book now

Skin fade

£18

Beard trim

£10

Cut & style

£25

Your customers, no commission. Your own website and booking page, so every repeat booking is yours.

Bring your whole team. Everyone gets their own diary and login, customers book who they want, and you see who earned what.

Priya Shah

Priya

Senior stylist

Marcus Campbell

Marcus

Barber

Oliver Bennett

Oliver

Apprentice

9:0010:0011:0012:00

Cut & colour

Hannah P

Blow-dry

Leanne W

Skin fade

Dev M

Cut & beard

Ryan O

Kids cut

Bob T

Buzz cut

Kwame M

Staff earnings · this week

Priya£1,580
Marcus£1,240
Oliver£620
Bring your whole team. Everyone gets their own diary and login, customers book who they want, and you see who earned what.

Run your whole business from £1.65 a day.

Bookings, jobs, invoices and payments. One simple app, no contract.

Core

Everything you need to take bookings and get paid.

£50/month

£1.65 a day. Billed £50 a month. No VAT added.

Start free trial

7 days free. Nothing to pay today.

  • Online booking system and calendar
  • Job planning and scheduling
  • Quotes, invoices and card payments
  • Your own booking website
  • Up to 2 team members
Most popular

Pro

For growing teams that want the admin done for them.

£85/month

£2.80 a day. Billed £85 a month. No VAT added.

Start free trial

7 days free. Nothing to pay today.

Everything in Core, plus:

  • Unlimited team members
  • A full website on your own domain
  • Xero and QuickBooks sync
  • Automatic quote chasing and review requests
  • Your branding on invoices, emails and texts

No setup fees. No commission on your payments. Cancel anytime. UK-based support.

Compare every feature

See what Serve saves you.

Drag the sliders to match your business, we'll show the hours and money you'd win back every year.

Jobs / bookings a week30
5200
Enquiries a week50
5150
Average job value£120
£20£1,000

What you'd gain a year

£35ka year

Estimate in time saved & work won back

Admin saved a year

+£15,860

Extra revenue a year

+£18,720

Hours back a week

+10hrs

Extra jobs won a year

+156

Start your free trial
“I used to dread Sunday nights, invoicing, chasing, working out who still owed me. That's gone. I actually watch the football now.”
Mark Patterson
Mark Patterson
Heating engineer · Bristol

Loved by people who hate software.

4.9/5 from 1,240 UK businesses

Serve integrates nicely with everything

Connect the tools you already use, we've done the hard work for you.

Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM

Real businesses, real results.

From barbers to mechanics, UK businesses run on Serve to take bookings around the clock, get paid in days not weeks, and win back the hours they used to lose to admin.

Ready when you are

Stop stitching tools together.
Start running your business.

7days free. Setup in an afternoon. Keep what works, bin what doesn't.

GDPR & MTD ready UK-based support Cancel in 1 click