Every trial includes Pro7-day free trialNo commissionEvery trial includes Pro7-day free trialNo commissionEvery trial includes Pro7-day free trialNo commissionEvery trial includes Pro7-day free trialNo commission

Simple, honest pricing from £1.65 a day.

Online bookings, jobs, invoices and card payments for UK service businesses, in one app. No commission, no VAT added, no contract.

Show features for your business

Core

Everything you need to take bookings and get paid.

£50/month

Billed £50 a month. No VAT added.

Start free trial

7 days free with every Pro feature.

Recommended

Pro

For growing teams that want the admin done for them.

£85/month

Billed £85 a month. No VAT added.

Start free trial

7 days free with every Pro feature.

CorePro
On both plans
Online booking system and calendar
Job planning and scheduling
One inbox for enquiries and messages
Your own booking website
Quotes, invoices and card payments
Customer records and history
Expenses, receipts and profit and loss
Google, Outlook and Apple calendar sync
Pro adds
A full website on your own domain
Your branding on invoices, emails and texts
Connect Gmail and Outlook to your inbox
Xero and QuickBooks sync

No per-person fees. No commission on your payments. No VAT added.

Several sites or something bespoke? Talk to us

Simple pricing, with nothing hidden. No setup fees, no contracts and no surprises on your bill.

No commission. Ever. 0% to Serve on every payment, whether it's card, cash or bank transfer.

Card processor fees apply.

Café owner taking a card payment at the counter

•••• 4821

Debit

Card

Card payment received

Flat white and a pastry

£7.80

Serve fee£0.000%

No VAT on top. The price you see is the price on your bill, every month.

Serve

Invoice

SRV-10482

Serve Pro, monthly£85.00
400 textsIncluded
Team membersUnlimited
VAT£0.00
Total£85.00

Unlimited team on Pro. Add everyone who works with you. The price stays put.

Sarah Mitchell
James Wilson
Priya Kaur
£0 extra
Team3 people
Priya Kaur
Priya KaurStylistJoined
James Wilson
James WilsonSenior stylistJoined

Switch or stop whenever. Change plan or cancel from your settings. No contract.

Your plan

No contract
CorePro
  • Your own domain
  • Connected Gmail and Outlook
  • Automatic quote chasing
From your next bill£50/month

Cancel plan

Real businesses, real results.

From barbers to mechanics, UK businesses run on Serve to take bookings around the clock, get paid in days not weeks, and win back the hours they used to lose to admin.

Still deciding? Start free, or ask us anything.

Try every Pro feature free for 7days. Or tell us about your business and we'll point you to the right plan.

UK-based team Replies within 1 working day

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