For cake makers

Cake business software for UK bakers

Capture the full brief, protect your lead time, and take a deposit before you bake.

7 days free UK-based support Cancel in 1 click

Everything in one place

  • Structured order enquiries
  • Lead time protection
  • Deposits at order
  • Collection and delivery dates
7 days freeUK-based supportCancel in 1 click

Sound familiar?

The daily headaches, sorted

Order details arrive in twenty messages

Capture flavour, size, date and design in one enquiry instead of a chat thread.

Last minute orders break the week

Set a lead time so a Saturday order cannot be placed on the Friday.

Ingredients are bought before payment

Take a deposit at the point of order so you are not funding it yourself.

Built the way cake makers actually work

Structured order enquiries

Collect size, flavour, date and design in one form.

Start your free trial

Lead time protection

Stop orders being placed closer than you can actually bake.

Deposits at order

Take a deposit up front and invoice the balance before collection.

Collection and delivery dates

Every order sits on the date it is being collected.

“I used to dread Sunday nights, invoicing, chasing, working out who still owed me. That's gone. I actually watch the football now.”
Mark Patterson
Mark Patterson
Heating engineer · Bristol

Loved by people who hate software.

4.9/5 from 1,240 UK businesses

Plans from £50 a month

Every plan includes a 7 day free trial. See what is in each one on the pricing page.

Common questions

Can I stop last minute orders?
Yes. Set a minimum lead time so orders cannot be placed too close to the date.
Can I take a deposit?
Yes. Collect a deposit at order and invoice the balance later.
Can I collect design details up front?
Yes. Build the questions into the order enquiry.

Run your business on Serve