The Business Platform
Built for Tradesmen

Serve manages enquiries, bookings, jobs, payments, customers, and day-to-day operations in one place
— so your business can take more work, reduce admin, and deliver a better customer experience.

app.servebusiness.co.uk

Today • 2:34 PM

Good afternoon, Catering Business

Revenue

£12,450

Expenses

£2,180

Bookings

48

Scheduled

12

BookingsView all →
Sarah Mitchell

Sarah Mitchell

Wedding Reception

confirmed
James Wilson

James Wilson

Corporate Event

pending
Emma Thompson

Emma Thompson

Birthday Party

confirmed

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1.1m+
customers managed
500+
UK businesses use Serve
£12M+
payments processed
24/7
UK based customer support
Loved & Trusted By
SQ
Squared
CA
Caprisce
FE
Fit By Emma
LM
Lightbulb Media
LH
Livehaus
TF
TechFlow
GL
GreenLeaf
NX
Nexus
BS
Bloom Studios
PN
Pinnacle
HC
Harbour Co.
DC
Drift & Co
SQ
Squared
CA
Caprisce
FE
Fit By Emma
LM
Lightbulb Media
LH
Livehaus
TF
TechFlow
GL
GreenLeaf
NX
Nexus
BS
Bloom Studios
PN
Pinnacle
HC
Harbour Co.
DC
Drift & Co

Reduce your admin by,
5 hours every week guaranteed.

Most business owners spend hours every week on admin that should take minutes. Chasing payments, managing bookings, tracking expenses — the list never ends. Serve puts it all in one place.

No credit card required • 5-day free trial

Stressed business owner overwhelmed by admin

See Serve, set up for your business.

Tell us what you do and the platform reconfigures — your jobs, payments and customers, exactly how you'd run them.

For Trades

Run the job, not the paperwork.

Take the call, send the quote, finish the job, get paid — without leaving the van.

  • Quotes & invoices in 30 seconds
  • Tap-to-pay on the job
  • Two-way Google / Apple calendar
  • Auto reminders & payment chasing

Bristol Plumbing

Good afternoon · Tuesday

Revenue · mo

£8,320

+12% vs last mo

Bookings today

3

£840 quoted

Paid in

14 days

−3 days avg

Today's jobsView all
J. Patel · Boiler service

J. Patel · Boiler service

08:30 · BS1 4QD

Confirmed
L. Reid · Leak diagnosis

L. Reid · Leak diagnosis

11:00 · BS2 8AY

Received
S. Khan · Bathroom install

S. Khan · Bathroom install

14:30 · BS5 9PL

In prep

Payment received from J. Patel · £340 · Stripe

12m ago

Simple pricing. No surprises.

One plan per business. No hidden fees. Cancel any time.

Starter

Solo traders getting off spreadsheets.

£15/mo
Billed annually at £180 · ex. VAT
Start free trial
  • Up to 50 bookings / mo
  • Online booking page
  • Unlimited invoices & quotes
  • Stripe payments (2.9% fee)
  • Email support
  • Custom domain website
  • Team members
  • Xero / QuickBooks sync
Most popular
Pro

Growing businesses that bill every day.

£29/mo
Billed annually at £348 · ex. VAT
Start free trial
  • Unlimited bookings
  • Custom website + domain
  • Unlimited invoices & quotes
  • Lower card fees (1.9%)
  • Up to 3 team members
  • Xero / QuickBooks sync
  • Review automations
  • Priority chat support
Scale

Established teams running multi-site.

£69/mo
Billed annually at £828 · ex. VAT
Book a demo
  • Everything in Pro
  • Unlimited team members
  • Multi-location support
  • Advanced rotas & payroll
  • API access & webhooks
  • Dedicated onboarding
  • SLA & phone support
  • Custom integrations
5-day free trial Cancel in 1 click UK-based support

See what Serve saves you.

Drag the sliders to match your business — we'll show the hours and money you'd win back every year.

Jobs / bookings a week30
5200
Enquiries a week50
5150
Average job value£120
£20£1,000

What you'd gain a year

£35ka year

Estimate in time saved & work won back

Admin saved a year

+£15,860

Extra revenue a year

+£18,720

Hours back a week

+10hrs

Extra jobs won a year

+156

Start your free trial
I used to dread Sunday nights — invoicing, chasing, working out who still owed me. That's gone. I actually watch the football now.
Mark Patterson
Mark Patterson
Heating engineer · Bristol

Loved by people who hate software.

4.9/5 from 1,240 UK businesses

Serve integrates nicely with everything

Connect the tools you already use, we've done the hard work for you.

Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
Stripe
Stripe
Payments
GoCardless
GoCardless
Payments
Xero
Xero
Accounting
QuickBooks
QuickBooks
Accounting
Google Calendar
Google Calendar
Calendar
Mailchimp
Mailchimp
Marketing
Zapier
Zapier
Automation
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM
WhatsApp
WhatsApp
Messaging
Instagram
Instagram
Social
Facebook
Facebook
Social
Google
Google
Reviews
Trustpilot
Trustpilot
Reviews
HubSpot
HubSpot
CRM

Real businesses, real results.

From barbers to mechanics, UK businesses run on Serve to take bookings around the clock, get paid in days not weeks, and win back the hours they used to lose to admin. Here's how three of them do it.

Ready when you are

Stop stitching tools together.
Start running your business.

5 days free. Setup in an afternoon. Keep what works, bin what doesn't.

GDPR & MTD ready UK-based support Cancel in 1 click