The Business Platform
Built for Tradesmen
Serve manages enquiries, bookings, jobs, payments, customers, and day-to-day operations in one place
— so your business can take more work, reduce admin, and deliver a better customer experience.
Today • 2:34 PM
Good afternoon, Catering Business
Revenue
£12,450
Expenses
£2,180
Bookings
48
Scheduled
12
Sarah Mitchell
Wedding Reception
James Wilson
Corporate Event
Emma Thompson
Birthday Party
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Today • 2:34 PM
Good afternoon, Catering Business
Here's an overview of your business
£12,450
Card, Cash & Bank
£2,180
Recorded
48
From website
12
Confirmed
8
To review
Bookings
View all →Sarah Mitchell
Wedding Reception • 2:00 PM
James Wilson
Corporate Event • 6:30 PM
Emma Thompson
Birthday Party • Tomorrow
Reduce your admin by,
5 hours every week guaranteed.
Most business owners spend hours every week on admin that should take minutes. Chasing payments, managing bookings, tracking expenses — the list never ends. Serve puts it all in one place.
No credit card required • 5-day free trial


See Serve, set up for your business.
Tell us what you do and the platform reconfigures — your jobs, payments and customers, exactly how you'd run them.
For Trades
Run the job, not the paperwork.
Take the call, send the quote, finish the job, get paid — without leaving the van.
- Quotes & invoices in 30 seconds
- Tap-to-pay on the job
- Two-way Google / Apple calendar
- Auto reminders & payment chasing
Bristol Plumbing
Good afternoon · Tuesday
Revenue · mo
£8,320
+12% vs last mo
Bookings today
3
£840 quoted
Paid in
14 days
−3 days avg
J. Patel · Boiler service
08:30 · BS1 4QD
L. Reid · Leak diagnosis
11:00 · BS2 8AY
S. Khan · Bathroom install
14:30 · BS5 9PL
Payment received from J. Patel · £340 · Stripe
12m agoSimple pricing. No surprises.
One plan per business. No hidden fees. Cancel any time.
Solo traders getting off spreadsheets.
- Up to 50 bookings / mo
- Online booking page
- Unlimited invoices & quotes
- Stripe payments (2.9% fee)
- Email support
- Custom domain website
- Team members
- Xero / QuickBooks sync
Growing businesses that bill every day.
- Unlimited bookings
- Custom website + domain
- Unlimited invoices & quotes
- Lower card fees (1.9%)
- Up to 3 team members
- Xero / QuickBooks sync
- Review automations
- Priority chat support
Established teams running multi-site.
- Everything in Pro
- Unlimited team members
- Multi-location support
- Advanced rotas & payroll
- API access & webhooks
- Dedicated onboarding
- SLA & phone support
- Custom integrations
See what Serve saves you.
Drag the sliders to match your business — we'll show the hours and money you'd win back every year.
What you'd gain a year
£35ka year
Estimate in time saved & work won back
Admin saved a year
+£15,860
Extra revenue a year
+£18,720
Hours back a week
+10hrs
Extra jobs won a year
+156
“I used to dread Sunday nights — invoicing, chasing, working out who still owed me. That's gone. I actually watch the football now.”
Loved by people who hate software.
Serve integrates nicely with everything
Connect the tools you already use, we've done the hard work for you.
Real businesses, real results.
From barbers to mechanics, UK businesses run on Serve to take bookings around the clock, get paid in days not weeks, and win back the hours they used to lose to admin. Here's how three of them do it.
Stop stitching tools together.
Start running your business.
5 days free. Setup in an afternoon. Keep what works, bin what doesn't.